SMG represents many of the top touring professional fishermen in their sponsorship/endorsement endeavors. It is a requirement of SMG’s representation that the fishermen have a charitable beneficiary for each deal that is consummated.
Many companies ask, "Why should I sponsor a professional fisherman." The fishermen SMG represents are the best reason – their character and quality are above reproach. The demographics of the sport tell the rest of the story. There are more people who fish than play golf or tennis combined. Freshwater fishing in the United States constitutes a $74.8 billion dollar industry. There are approximately 50 million sport fisherman in the United States and 1/3 of them are women. The products relied upon by professional fishermen touch every aspect of daily life. They drive cars and trucks to tournaments, stay in hotels, eat on the road, fly to sporting engagements, and wear all varieties of clothes in often hostile environments. They search the Internet for fishing and weather information. Their boats consume large amounts of gasoline and oil. Their fans know that the pros’ success or failure often hinge upon the reliability and performance of the products they use. With so much on the line, the pros have to be sure of what they use.
Additionally, out-of-the-industry sponsorship is still relatively new – though many large companies such as Coca-Cola andToyota, just to name a few, are beginning to realize its potential. Being relatively new, the fans and weekend participants are extremely appreciative of companies’ sponsorship support. There are companies investing money into Bass fishing who have seen their market share increase more than 50% among subscribers to BassMaster Magazine as compared to the population at large. While many companies have seen the value-to-cost proposition of NASCAR greatly equalize in recent years, Bass fishing is positioned to be the next explosion in sports marketing where value will greatly exceed cost. Also, since tournament bass fishing was originally organized as a grass roots sport, it provides the sponsor with a great entree to the ultimate consumer. SMG through its various partners and alliances has the ability to tailor a sponsorship package that reaches from the every week tournament professional celebrity on TV to the average bass club member in Poughkeepsie. This unparalleled depth provides unique and incredible opportunities for our sponsorship partners.
SMG offers extraordinary fishing, hunting and shooting activities and our experienced staff can help you select the best destinations, locally or globally, to fit your needs and to translate these sporting opportunities into business performance.
